The Rising Loaf

Visibility Boost: Get Your Bakery Noticed

Listen Later
Episode 7: Visibility Boost: Get Your Bakery Noticed

Spring is here, and it's time to bloom! Olive dives into new AI-powered features from BakeOnyx designed to dramatically increase your bakery's online visibility and customer engagement. Learn actionable steps to get your shop seen by more customers.

[0:00] Cold Open: Discoverability stats and the cost of being unseen.

[0:35] Intro: Welcome to The Rising Loaf with Olive. Today's focus: boosting your bakery's online visibility during this busy spring season.

[1:00] Segment 1: The Visibility Gap

  • Why 75% of customers find businesses online.
  • How neglected online profiles cost you revenue.
  • Introduction to BakeOnyx's new features for enhanced discoverability.

    • [1:45] New Tools for Discovery

    • Google Places data and supplier listings integration.
    • The power of 'Notable Bakeries' sections.
    • Visual upgrade: branded 'pill' storefront badges.
    • Building credibility with 'Bakery Trust Badges'.

      • [3:20] Segment 2: The Recipe for Visibility

      • Step 1: Nail Your Basics: Ensure accurate and consistent listing information across all platforms.
      • Step 2: Tell Your Story: Highlight your bakery's unique aspects in 'Notable Bakeries' features.
      • Step 3: Upgrade Your Look: Switch to branded storefront and trust badges.
      • Step 4: Build Your Network: Leverage embeddable widgets for SEO and backlink growth.
      • Step 5: Engage Your Community: Utilize the 'Community Baking Events Calendar'.

        • [6:20] Segment 3: Avoiding Common Pitfalls

        • The mistake of treating online presence as static.
        • Why you need to be visible where customers search, not just on your own website.
        • The power of community events for loyalty and traffic.
        • Leveraging industry recognition through programs like 'Baker Spotlight'.

          • [8:05] Key Takeaways:

          • Ensure your bakery's core information is accurate and consistent everywhere online.
          • Highlight what makes your bakery unique in 'Notable Bakeries' sections and online descriptions.
          • Utilize branded storefront and trust badges to enhance visual appeal and build credibility.
          • Leverage SEO and backlink growth strategies for better search engine ranking.
          • Promote workshops and tastings using event calendars to foster loyalty and drive traffic.

            • [9:35] Outro: That's your dough for the week. Keep rising — and I'll see you next Monday on The Rising Loaf.

            ...more
            View all episodesView all episodes
            Download on the App Store
            The Rising LoafBy BakeOnyx