If you've ever hesitated to post about a client win, an award, or even the impact you're making because you didn't want people to think you were bragging...this episode is for you.

One of the things Priya Dua and I kept coming back to in this conversation is how uncomfortable so many women are talking about what they do. We work hard. We care deeply about serving others. But when it's time to share our accomplishments or tell people how we can help, many of us suddenly get quiet.

Priya's expertise is in public relations, and she spends her days helping founders and business leaders tell their stories. I work with women who are building businesses rooted in service, not sales. Although we come at it from different angles, we agreed on something that's so important:

People can't benefit from your gifts if they don't know you exist.

Sharing your story isn't about making yourself the hero. It's about helping the people who need what you offer find you.

We also talked about the difference between PR and marketing, why authenticity will always outlast chasing social media trends, how AI can support your business without replacing your voice, and why your experience and wisdom are some of your greatest strengths.

And because this is Penny for Your Shots, we couldn't end the conversation without talking about espresso martinis, bowling leagues, and why making time for your girlfriends might be one of the smartest things you do all week. Sometimes filling your own cup is exactly what allows you to keep pouring into everyone else.

In this episode, we talk about:

•  Why visibility is an act of service, not self-promotion 
•  The difference between public relations and marketing 
•  Why women often downplay their accomplishments 
•  How to share your story without feeling like you're bragging 
•  Choosing authentic connection over chasing social media trends 
•  Using AI as a tool while keeping your unique voice 
•  Making time for friendships, fun, and filling your own cup 

Connect with Priya Dua

Website: https://arkivepr.com/

LinkedIn: https://www.linkedin.com/in/priyadua/

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local wines, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Bring your besties or come solo—you’ll leave with new favorites either way. Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald