Why is focusing on one or two social media platforms more effective than trying to be everywhere? Discover how understanding your audience on each platform allows you to tailor your messaging in a way that resonates way more than if you post the same thing in multiple places. Different platforms have their own expectations and trends, and you can really maximize your impact by focusing your efforts where your ideal clients spend their time. Shirlee explains how prioritizing meaningful interactions and messaging over chasing vanity metrics is a winning formula.

Keywords:
social media, platforms, audience, message, authenticity, engagement, ideal client

Key takeaways:

• Focus on one or two social media platforms instead of trying to be everywhere.
• Understand the audience on each platform and tailor the message accordingly.
• Choose a platform where your ideal clients hang out and engage with them authentically.
• Prioritize message and connection over vanity metrics.

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