This conversation is equal parts inspiring and incendiary for any midlife woman who's ever felt underestimated. Duckworth, the co-founder of Visible Inc., isn't just discussing resilience; she's igniting a movement to celebrate the seismic power of midlife women.

Introducing Jacquie Duckworth

With 30 years of experience in mainstream consumer media, working with iconic brands, Jacquie is a powerhouse of expertise. In 2019, she joined forces with Jane Evans to co-found Visible Inc., and together they’re on a mission to unleash the untapped potential of midlife women, challenge outdated perceptions, and create a world where their wisdom and experience are celebrated. 

This podcast explodes the myth that women over 45 are past their prime. Duckworth shines a spotlight on their untapped superpowers:  invaluable experience, resilience, and sheer brilliance, proving they're a force to be reckoned with in any industry.  By shattering the ageism glass ceiling: Duckworth exposes how midlife women are often unfairly pushed out of the workplace. She's not just calling for change; she's providing concrete solutions to dismantle these discriminatory practices.

Duckworth notes three key points for women moving beyond resilience:

• Embracing Our Worth: Duckworth instils in women a new resilience not just as bouncing back, but as an "enveloping cloak of reassurance" and an inner superpower that women can wield to overcome any challenge. 
• Creativity as a Driving Force: women’s innate ability to innovate, adapt, and find solutions where others see only obstacles makes them indispensable in the workplace and beyond.  
• Collaboration as the key to female power:  the importance of community, shared wisdom, and lifting each other to achieve collective success. 

You’ll have your perceptions challenged and your spirit lifted as we delve into ageism, the magic of female collaboration, and the unstoppable force that's unleashed when women truly recognize their worth. Ready? This is; a call to rise, roar, and rewrite the rules!

References

• Jacquie Duckworth https://www.linkedin.com/in/jacquie-duckworth-5a487b9/
• Song: Tubthumping by Chumbawamba
• Visible Inc.: An agency co-founded by Jacquie Duckworth and Jane Evans with a mission to unleash the power of midlife women.  
• Visible Start: Visible Inc.'s returners program, designed to support women in re-entering the workforce.  
• Visible Society: An online platform and community for midlife women to connect, communicate, and support each other.  

WPP: The world's largest advertising agency network, and exclusive sponsor of the Visible Start program.