In this episode, I talk with Mike Preuss, the founder, and CEO of Visible, a tool that helps privately held companies report data to their investors and provide qualitative updates alongside that data. Visible takes data from many different systems you use for your business and puts that into one central place for companies to visualize that data and provide updates to send to investors. One of their core product principles is that they did not want to create another app or system in which you could access data. Instead, they created a product in which anything you can build in Visible, can be rendered directly in the inbox of whoever is receiving it.

Mike shares how Visible is being used in ways that were never envisioned by the founders, but that has helped them grow the product out in ways that make them more versatile. They also use customer feedback and requests to grow new features, as well as enter new global markets. He discusses the differentiation between Visible and their competitors, and how they plan to focus in on a particular type of customer in regards to who they target in the market.

Topics In This Episode:

Monitoring competitors in the area of their services, blog content, and web traffic

Updating customer experience based on feedback

Global growth and integration

Referrals versus marketing

Content creation strategies

Updating the company mission and values

Product development and roadmap

QUOTE: Companies that are reporting data to their investors are much more likely to get follow-on funding are much more likely to have successful future raises, and we want to make sure we build tools that keep that in mind.

Contact Info:
Email: [email protected]
Twitter: @mikepreuss