In this episode of the Vision InSites Podcast, host Chris Anderson sits down with Craig Cooke — entrepreneur, author of Business Kung Fu, and former agency owner — to explore how business leadership and discipline are built through mindset, structure, and resilience.
Craig shares his journey from a modest upbringing to launching an early internet business in 1996, evolving into an integrated marketing agency, and eventually selling the company. He also breaks down his “Five Elements of Success” framework and explains how martial arts philosophy shaped the way he leads, stays focused, and pushes through setbacks.
In this conversation:
• How Kung Fu training influenced Craig’s approach to leadership and self-control
• The Five Elements of Success: passion, discipline, expertise, confidence, and faith
• Why entrepreneurship tests resilience more than anything else
• The difference between showing up, being productive, and creating real value
• How visualization and disciplined execution played a role in selling his business