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Vision, Values and the 4A's
Back in episode 10 Tracy spoke to you all about the side hustle, in this episode she covers what you’ll need to know before you start your side hustle. Learn all about the 4 A’s, the importance of vision and value, and how they drive your business decision making.
KEY TAKEAWAYS
- Your vision is going to create the ability to attract other people, tell you who and what you should keep in your business and who and what you shouldn’t.
- Vision also keeps you on track and helps with clarity when those distractions come along.
- Think what is my direction, what is my destination, and what is my message.
- Your personal values and business values aren’t the same thing. If the vision is the destination, then the values are how you’re going to get there.
- If someone within your business doesn’t share your business value, then how can they deal with customers in the way you want.
- Remember the 4 A’s, amazing, avatar, affliction, and artifact.
- Amazing is what is unique about you. Why should people use your product over another.
- Avatar is your audience, what do they look like, who are they. Go a little deeper into who your customer actually is.
- Affliction is the needs of the customer, rather than your needs as a business.
- Artifact is the products and services that you provide. Describe your product in a clear and easy to understand way.
BEST MOMENTS
‘Being focused can get your business off the ground’
‘If you don’t know why your business is going to exist, then why even start it’
‘If you can see where you’re going then it’s easier to get there’
ABOUT THE HOST
With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.
With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development.
Tracy on Facebook
Follow Tracy on Instagram
Tracy's LinkedIn
PODCAST DESCRIPTION
This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.
View all episodes
By Tracy Cartland-Ward & Dawn WillockBack in episode 10 Tracy spoke to you all about the side hustle, in this episode she covers what you’ll need to know before you start your side hustle. Learn all about the 4 A’s, the importance of vision and value, and how they drive your business decision making.
KEY TAKEAWAYS
- Your vision is going to create the ability to attract other people, tell you who and what you should keep in your business and who and what you shouldn’t.
- Vision also keeps you on track and helps with clarity when those distractions come along.
- Think what is my direction, what is my destination, and what is my message.
- Your personal values and business values aren’t the same thing. If the vision is the destination, then the values are how you’re going to get there.
- If someone within your business doesn’t share your business value, then how can they deal with customers in the way you want.
- Remember the 4 A’s, amazing, avatar, affliction, and artifact.
- Amazing is what is unique about you. Why should people use your product over another.
- Avatar is your audience, what do they look like, who are they. Go a little deeper into who your customer actually is.
- Affliction is the needs of the customer, rather than your needs as a business.
- Artifact is the products and services that you provide. Describe your product in a clear and easy to understand way.
BEST MOMENTS
‘Being focused can get your business off the ground’
‘If you don’t know why your business is going to exist, then why even start it’
‘If you can see where you’re going then it’s easier to get there’
ABOUT THE HOST
With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.
With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development.
Tracy on Facebook
Follow Tracy on Instagram
Tracy's LinkedIn
PODCAST DESCRIPTION
This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.