In this episode of Elevator People, host PJ Simmons interviews Collin Strachan, co-founder of Every Mile Creative—a storytelling-driven production company known for cinematic brand content set against the rugged beauty of Alaska.

From climbing glaciers to producing campaigns for fast-scaling tech startups, Collin shares how he helps visionary leaders and marketing teams transform bold ideas into compelling video content.

Together, PJ and Collin unpack:

• The power of niche positioning for creative agencies

• How to build emotional resonance in brand storytelling

• The role of strategic clarity in high-impact content

• Why understanding the human behind the data is essential to effective marketing

Whether you're a brand strategist, creative entrepreneur, or video producer, this conversation offers practical insights on building meaningful content that drives both emotional connection and measurable growth.