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A veteran of the travel industry for over 10 years, Becky Bickerton is the Director of Sales and Marketing for the Tourism Council of Frederick County (MD). We discuss ways to create clever campaigns, her favorite data tracking points in Google, Facebook and others, and how to create content that engages visitors AND your local audience.
Resources: Visit Frederick website
VIDEO: Discover Ireland
A veteran of the travel industry for over 10 years, Becky Bickerton is the Director of Sales and Marketing for the Tourism Council of Frederick County (MD). We discuss ways to create clever campaigns, her favorite data tracking points in Google, Facebook and others, and how to create content that engages visitors AND your local audience.
Resources: Visit Frederick website
VIDEO: Discover Ireland