2020 is shaping up to be a huge year for the city of Milwaukee. VISIT Milwaukee's role will be to maximize this moment in the spotlight. In this episode of Deff-initely Milwaukee, Carl Deffenbaugh sits down with the woman leading the charge for the tourism organization, CEO Peggy Williams-Smith. They talk about the lasting impact she hopes the DNC, the Ryder Cup, and other events will have on Milwaukee. Plus, they talk about the balance of growth and expansion while not losing what makes Milwaukee special.

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