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Are you inspired by nature and sustainability? Well, Norway's tourism industry thrives on both of those things, and it shows in the way they market themselves as a destination. Beate Gran is the Digital Marketing Manager for Visit Norway, and on this week's episode, Beate reveals her "data geek" side as she tells us all about retargeting audiences, lookalike audiences, and using analytics and metrics to measure the success of Visit Norway's campaigns. She also tells us about the power of engaging and inspirational storytelling.
Resources: Visit Norway's website
Want more?
Are you inspired by nature and sustainability? Well, Norway's tourism industry thrives on both of those things, and it shows in the way they market themselves as a destination. Beate Gran is the Digital Marketing Manager for Visit Norway, and on this week's episode, Beate reveals her "data geek" side as she tells us all about retargeting audiences, lookalike audiences, and using analytics and metrics to measure the success of Visit Norway's campaigns. She also tells us about the power of engaging and inspirational storytelling.
Resources: Visit Norway's website
Want more?