Zesty Marketing Podcast

Visit Norway's targeted, measured, and powerful storytelling


Listen Later

Are you inspired by nature and sustainability? Well, Norway's tourism industry thrives on both of those things, and it shows in the way they market themselves as a destination. Beate Gran is the Digital Marketing Manager for Visit Norway, and on this week's episode, Beate reveals her "data geek" side as she tells us all about retargeting audiences, lookalike audiences, and using analytics and metrics to measure the success of Visit Norway's campaigns. She also tells us about the power of engaging and inspirational storytelling.

Resources: Visit Norway's website

Want more?

  • Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.
  • Suggest a guest on Facebook.
  • Rate or review this podcast on iTunes.
  • ...more
    View all episodesView all episodes
    Download on the App Store

    Zesty Marketing PodcastBy Whitney Hahn