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My guest today is Sarah Myers, Director of Digital Content and Engagement at Visit Park City in Utah. Sarah has a Masters Degree in Integrated Marketing Communications from Emerson College, Boston; has been with Visit Park City for over three years; and has been promoting skiing, travel, and recreation for more than a decade.
Today, Sarah and Whitney talk about Park City’s award winning “First Timers" online video series, including how they planned it, promoted it and results seen. We also discuss disruptive marketing and how she wants their website to be used by their audience.
My guest today is Sarah Myers, Director of Digital Content and Engagement at Visit Park City in Utah. Sarah has a Masters Degree in Integrated Marketing Communications from Emerson College, Boston; has been with Visit Park City for over three years; and has been promoting skiing, travel, and recreation for more than a decade.
Today, Sarah and Whitney talk about Park City’s award winning “First Timers" online video series, including how they planned it, promoted it and results seen. We also discuss disruptive marketing and how she wants their website to be used by their audience.