Andreas has got over 15 years of experience in the world of international digital marketing, managing the content & localization team at Ladbrokes for over seven years and later running the global digital sales & marketing channels for Sony's mobile division for seven years. Working across different industries, and in the ever-changing digital arena, Andreas has faced many trends, systems, tools, and challenges surrounding content marketing - experiences that he has taken with him whilst working as a management consultant in the last year.