Jason Byer is the marketing and partnerships manager at crowdspring, an online design and branding platform serving 60,000+ businesses. He is an expert in finding overlooked visual branding mistakes that hinder your company's growth. In this episode, you’ll learn how a visual brand identity can be a substantial competitive advantage, or it can hold you and your company back.

Highlights of the episode:

· The name-logo debate: what's more important for your brand?

· Business vs. personal brand

· Creating your personal brand

· Designing an effective visual identity

Additional resources:

· Why We Sleep by Matthew Walker

· Crowdspring.com

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