Vitaly Pecherskiy is the CEO and Co-Founder ofStackAdapt.

StackAdapt is a digital advertising platform specializing in native, display, video, connected TV, audio, in-game, and DOOH advertising.

Takeaways

- Vitaly's time at AdParlour, Hussein Fazal's (Super.com Co-Founder) first company.

- Bootstrapping StackAdapt early days.

- Capital efficiency has been a core principle for StackAdapt's growth.

- Maintaining a startup culture even as the company scales.

- PMF is an ongoing evolution, not a one-time achievement.

- Thoughts around decision-making.

- The impacts of AI on advertising.

- Motivation and competition drive Vitaly and his co-founders.

- Co-Founder relationships.

- How leadership roles change.

- Find focus amidst rapid growth within the business.

- The desire to build StackAdapt into a household name.

Chapters

00:00 The Genesis of StackAdapt

03:51 Evolution of the Advertising Industry

05:49 Bootstrapping and Capital Efficiency

11:42 Scaling Leadership and Company Culture

17:52 Maintaining Startup Energy in Growth

20:19 Customer Evolution and Product Market Fit

22:31 The Impact of AI on Advertising

25:12 Shifts in Decision Making and Growth

28:34 Personal Motivation and Competitive Spirit

30:51 Adapting Leadership Roles Over Time

34:09 Trends in the Advertising Space

37:56 Focus Amidst Growth

41:44 Building a Household Name

43:35 Quickfire Round: Insights and Reflections

Keywords

StackAdapt, advertising industry, capital efficiency, company culture, AI in advertising, product market fit, leadership, growth strategies, motivation, decision making