it's a lifestyle beverage, it's not that good for you, it's vitamin water.  accidentally bought some the other day, and i bought the 32 oz size.  not sure why vitamin water (a lifestyle beverage) is being in that large of a quantity... doesn't make sense to me.  i remember when vitamin water carried more clout too.  back when 50 was an active brand ambassador for it.  can't say it's nearly as relevant now.