As Viva La Música returns to Northwest Indiana, we sit down with one of the event’s founders and this year’s Master of Ceremonies, Chad Hunter.

In this episode, Chad shares insights into his upcoming projects, the evolving world of event promotion, and how artificial intelligence has become a valuable tool for reaching new audiences. We also discuss why traditional, grassroots marketing still plays a critical role in building successful events and strong community connections.

Join us for an engaging conversation as we take a behind-the-scenes look at one of Northwest Indiana’s premier music events and preview what attendees can expect when Viva La Música returns on July 11, 2026.