Demand Gen VS Lead Gen— it’s a debate that most marketers are already tired of seeing on LinkedIn.

I’ve had horrifying experiences in the past when I shared some opinions about it internally 😅 So it’s best if it comes from Vivek Shenoy instead. He's the Head of Partnerships & Product at Audyence.

We always hear about this hot topic from marketers, which makes sense. But in the meantime, it’s so refreshing to hear a demand gen VS lead gen perspective from a Product Leader.