The Chemistry Factor

Vivian Xu | Understanding the Differences to Build Stronger Relationships


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Going through massive changes and facing tough challenges seem to be a constant in our guest's life, Vivian Xu. She came to America from China in the '80s as a classical violinist. Then, following her father's advice, she pursued a career in business, getting an MBA from Golden Gate University. 


Vivian enjoyed a successful career in finance and operations in the advertising industry. She started as a Finance Director at BBDO, then worked at Bozell. Then she became the CFO of IPG at Avrett Free Ginsberg before returning to China, where she became CFO, COO of Greater China McCann Worldgroup. 


In this episode, we delve into a fascinating conversation about cultural differences, personal choices, and inspiring leaders. We compare our experiences at what I call reverse culture shock: coming back to our hometown after long years in a foreign country. We explore the differences and similarities between American and Chinese consumers, leaders, and colleagues to touch on one of The Chemistry Factor purposes, understanding the differences to make seeing what we have in common easier. 


Tune in and listen to episode 4 of The Chemistry Factor and learn about the differences that bring people closer. 


Some Questions I Ask:

  • What age were you when you decided to learn the violin? (2:25)
  • How stressful was it for you to shift from classical music to finance? (5:09) 
  • How did you choose to join the advertising industry? (7:47)
  • What stands out for you is the difference between American and Chinese consumers? (15:21)
  • What would you say is the most inspiring part of what you do? (24:37)


In This Episode, You Will Learn:

  • A Summer camp that forced Vivian to learn English (4:31)
  • How impactful it was for Vivian to go back to China and find a completely different country (9:46)
  • Learning a language is much more than knowing how to read and speak it (11:54)
  • Three main differences between Chinese and American consumers (17:21)
  • Some of Vivian's father more valuable lessons (23:26)


Let's Connect:

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  • Twitter

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The Chemistry FactorBy Coach Barney