2017 is VML's 25th anniversary. "VML 25 for 25" is a podcast series, led by Global CEO Jon Cook, dedicated to exploring the people and offices that make up our growing VML family. In this episode, VML Global CEO Jon Cook talks with Elisa Soto, media director at VML Mexico. She gives a compelling perspective on culture. Elisa has driven some great change at VML Mexico and she's spent a lot of time with the broader VML family. She also talked about the importance of continuing education, how she's getting her master's at NYU, and how she's integrating that into her role here at VML.