In this episode, we continue coffee with my dear friend Cliff Zellman!

Cliff is the Director of Talent Management at ACM talent for their automotive division as well as the owner of A-Mazing Demos. In the previous episode, we dove into the wonderful world of automotive where he gave us a taste of what goes into being in that competitive space.

In this episode we talk about:

-Making your automotive voice over persona

-Marketing directly to ad agencies and car dealerships

-Creating something valuable your client wants to see

-The 3 types of automotive commercials