What does it take to create a successful rebrand of your organization that retains legacy donors while bringing in new donors?  Today, I talk with Karen Hughes, President and CEO of Vogel, about the organization's recent rebrand and their signature fundraising event: The 32nd Annual Art Performance Event featuring a concert by Barenaked Ladies. 

Vogel provides educational, health, and family support services to homeless children in the Dallas-Fort Worth area. The organization recently completed a successful rebrand and has expanded services to new areas within the region.

In this episode, Karen provides a wealth of insights including key actions to successfully rebrand your organization, successfully moving your signature fundraising event to a new part of a city, and important areas of your signature fundraising events to outsource to counteract any last-minute disruptions. This is one episode you will not want to miss.