We’ve all had to handle an important incoming phone call from the confines of the driver’s seat. These situations, where hands-free interactions are necessary for ease and safety, have reinforced the role of the voice assistant in the car. In fact, nearly 130 million people in the US use in-car assistants. Automobile brands from Buick to Nissan to BMW have embedded Amazon Alexa into their cars, and others have turned to custom voice assistants to cater to driver needs in a more personalized way. Cerence, the voice AI company for cars, even released a feature to customize your wake words. With these new experiences, and with the growth of connected car commerce, voice technology will soon be able to handle more advanced tasks while users are on the road.