Voice Memos from Dusty

I'm (Dusty Hegge) joined by ADHD coach, Christian Craig, to talk all things ADHD! This is a topic so very near and dear to me, as an ADHDer myself who really believes in beauty and power of self-discipline, the importance of seeking to live an obedient and joyful life - I find the that dialogue in the online space around ADHD tends to lean toward one of two extremes, but usually the truth tends to lie somewhere in the middle. So, in this episode, Christian and I talk about ADHD through a more holistic and grounded lens! It's such a fun conversation.

WE TALK ABOUT:

• Our identity as Christian ADHDers (p.s. It's still found in Christ)
• Unique challenges Christian ADHDers tend to face
• Practical ways to manage and treat ADHD more holistically

CHRISTIAN'S LINKS
Scattered Sheep Collective (An online community for ADHD Christians)
YouTube

DUSTY'S LINKS:

Website: https://dustyhegge.com

I realized recently that I’ve been neglecting my own writing discipline, and it’s affecting more than just my creativity.

Lately, I realized I haven’t been protecting my own writing discipline the way I encourage my clients to. In this episode, I’m sharing the shift I’m making and the four content themes I’m building my work around moving forward: Theology of Calling, Sustainable Structure, Stewarding Influence, and For Fun’s Sake.

If you’re creating content, building an online business, and trying to steward your work faithfully without burning out or losing the joy of it, I hope this framework helps you think through your own message.

Dusty's Website: https://dustyhegge.com

Dusty on Instagram: https://instagram.com/dustyhegge

Join the Percolator Waitlist: https://dustyhegge.com/percolator

Free Action Planner: https://dustyhegge.com/action-planner

chapters

00:00 Dusty's Personal Reflection on Content Struggles
00:52 The Percolator Program and Its Impact
01:44 Women in Transition and Business Growth
02:33 Practicing Writing and Protecting Creative Time
03:25 Content as a Reflection of Faith and Message
04:39 Website Platforms and Tech Stack Tips
06:19 The Four Core Content Themes
08:01 The Theology of Calling: Big Dreams, Success, and Faith
15:57 Sustainable Structure and Capacity Building
18:29 Stewarding Influence and Leadership Development
22:07 Prioritizing Fun as Worship and Joy
25:54 Using Content Themes as Boundaries and Focus
28:24 Accountability and Next Steps for Content Strategy

Today's dialogue session blessed me in more ways than one! I'm joined by Whitney Lowe to discuss her new book, "Called Back to Who You Are: Finding Yourself in the Wild, Pursuing Love of God". But we also get into who to "balance" launch seasons with little kids, we talk about identity, calling, rest, and so. much more. Plus, I (Dusty Hegge) share my juicy story about a potential oppertunity to become a published author myself! 

Get Whitney's New Book

Follow Whitney on Instagram

Follow Dusty on Instagram

Dusty's Website

FREE ACTION PLANNER (A free work planner to help the inconsitent leader take more persistent action toward their God-given goals.)

Chapters

00:00 Introduction and Personal Background
02:09 Balancing Work and Family Life
04:45 Creative Solutions for Childcare
07:40 The Hustle Culture and Its Implications
10:46 Finding Balance Between Work and Rest
13:37 Navigating Public Discourse and Personal Beliefs
17:37 The Beauty of Thoughtful Conviction
18:35 Navigating Faith and Doubt
20:20 Embracing Unique Voices in Faith
20:35 The Journey to Authorship
23:52 Finding Purpose Amidst Personal Struggles
28:22 Understanding God's Pursuit
36:05 The Nature of God's Love and Persistence
40:48 Finding Joy in Unexpected Places
42:21 The Journey to Faith and Understanding God's Glory
43:08 The Nature of God's Glory and Our Purpose
47:08 Theological Foundations of God's Pursuit of Us
50:50 Embracing the Unexpected in Life and Work
54:02 Finding Joy Amidst the Challenges of Motherhood

In today's dialogue session, Jeremy Jenkins and I (Dusty Hegge) talk about the importance of engaging with people of different faiths, the role of apologetics, and the challenges of navigating social media as a Christian leader.

We spend most of our time discussing the need for discernment in calling, the value of community support, and the significance of vulnerability in building authentic relationships. It's such a fruitful conversation, and I can't wait for you to listen in!

Follow Jeremy Jenkins:

INSTAGRAM: https://www.instagram.com/allthings.allpeople

WEBSITE: https://www.allthingsallpeople.org/resources

Follow Dusty Hegge:

INSTAGRAM: https://instagram.com/dustyhegge

WEBSITE: https://dustyhegge.com

Chapters

00:00 Introduction and Background
00:11 Journey into Understanding Other Religions
03:47 The Importance of Learning About Others
09:19 Navigating Nuance in Conversations
14:45 The Complexity of Calling and Purpose
27:23 The Freedom of Simplicity
28:49 The Role of Community in Discernment
30:33 Navigating Discernment and Accountability
32:33 Borrowing Hope in Difficult Times
33:33 The Importance of Positive Relationships
35:57 The Balance of Vulnerability and Authenticity
38:08 The Need for Validation and Affirmation
40:46 Chasing Likes vs. Authentic Engagement
44:03 Stewarding Our Work with Discernment
46:40 God's Grace in Our Mistakes
49:24 Navigating Fear and Insecurity
51:38 The Importance of Community Support

Today Dusty Hegge (that's me! - a discipleship-first business consultant and strategist) is sharing a few family updates from family sick to appendicitis to Disneyland! But the bulk episode is on how to create and grow a brand that leaves your community feeling seen, heard, and supported because THAT is how you develop a brand that invokes the same level of loyalty, obsession, and fandom as Disneyland!

Get a free your free Action Planner dash

• Dusty's Website
• Dusty on Instagram
• Percolator Waitlist

https://dustyhegge.com

CHAPTERS:

00:00 Family Update and Disneyland Adventure
07:39 Business Lessons from Disneyland
13:31 Building Without a Full Plan
24:50 Customer Service Insights from Disneyland

Today I’m joined by Grant Herbel from The Writer's Calling! We have such a fruitful, encouraging conversation about how to use Substack to grow your business, creativity, and community - all for the glory of God and the good of His people.

We talk about writing as a spiritual practice, protecting the practice over perfect consistency, how to promote your writing without feeling yucky about it, and why Substack creates space for genuine connection.

Plus, Grant shares a simple, practical approach to using Substack Notes by repurposing long-form writing, plus encouragement for anyone stuck in perfectionism at the starting line. We also explore calling, identity vs. vocation, and how visibility and sales can be acts of service when rooted in the right heart posture.

It’s such a fun conversation! I hope you love it!

CONNECT WITH DUSTY:

• Website: https://dustyhegge.com
• Substack: https://dustyhegge.substack.com
• Free Action Planner: https://dustyhegge.com/action-planner
• Instagram: https://instagram.com/dustyhegge

CONNECT WITH GRANT:

• Substack: https://substack.com/@grantherbel

CHAPTERS:

00:00 The Journey of Writing and Community Building
02:27 Finding Balance in Consistency and Creativity
04:22 Writing as a Spiritual Practice
08:02 The Role of Substack in Connecting Writers
09:28 Navigating the New Publishing Landscape
11:59 Sales as Service in Writing and Ministry
16:56 The Heart of Visibility and Marketing
19:59 Shifting Perspectives on Self-Promotion
25:45 Utilizing Substack Notes for Growth
28:02 Connecting Through Personal Experience
30:43 Repurposing Content for Efficiency
34:09 Navigating the Nuances of Calling
39:33 The River of Spiritual Life
45:22 Building Community on Substack
50:39 Starting Strong on Substack
55:02 The Essence of SEO and Content Quality
01:00:39 The Importance of Authenticity in Writing
01:10:26 Shifting from Doing for God to Doing with God
01:15:00 Trusting God's Guidance in Our Journey

I’m pulling back the curtain on my 2026 strategy—what I’m cutting, what I’m keeping, and how I’m simplifying my entire business around one clear plan. I break down my 4-part strategic plan framework—visibility, nurture, easy yes, and primary offer—and explain how it all connects inside a streamlined funnel.

And I'm sharing what I'm cutting (which? honestly might be the hardest part)

Looking for business clarity too?? I made you a free challenge to walk you through my ARISE framework to guide you through clarifying your business goals and action steps for this season of your business and life.

JOIN HERE

Want to build your plan? Start with Grounded.

Want accountability to actually follow through? That’s what The Percolator is for.

Dusty's Website | Dusty on Instagram 

Let's work together: https://dustyhegge.com

Chapters

00:00 Introduction to the Hard Decision
01:11 Gratitude and Community Engagement
03:23 The Shift in Business Strategy
04:29 Facing Burnout and Capacity Challenges
09:22 Establishing Boundaries for Growth
13:22 Conversations with Brian: A Turning Point
20:17 Simplifying the Business Model
29:27 The Strategic Plan for 2026

This is one of those “take 15” days—spilled coffee, scattered brain, Christmas chaos - but honestly? This episode is just TOO good to not publish today!!!

I’m sharing my full scheduling framework: how I plan my year, quarter, month, and week, the tools I rely on, and the little systems that keep our family running when time blindness is doing the most.

We’ll cover the mindset (be nice to yourself, build with intention, hold it with surrender), my Google Calendar setup, the weekly fridge notepad routine, and the extra tools that make follow-through easier—without pretending life won’t change mid-week.

Join us at Company Retreat: Deep Work + Deep Rest Sojourn

Get the weekly notepad I use here

The Sylight Calendar (save $20!)

Honeybook (save 40% on your 1st year!)

DUSTY'S WEBSITE

Dusty on Instagram (come say hi and make my whole day!!!!)

Chapters

00:00 Introduction and Christmas Reflections
00:48 The Importance of Scheduling
03:16 Mindset and Intentionality in Scheduling
06:05 Tools for Effective Scheduling
07:02 Google Calendar: The Master Tool
09:21 Family and Work Calendar Coordination
11:02 No plans days system
12:52 Integrating Honeybook and my personal calendar
15:12 Managing Kids' Schedules
16:54 Planning rest, family time, and vacations first
20:07 Meal Planning and Weekly Systems
24:27 Supplementary Tools for Scheduling
29:24 Action Planner and Task Management
34:22 Flexibility and Adaptability in Scheduling
35:17 Conclusion and Call to Action

I'm sharing some fun life updates (hello Wordle obsession) and some more vulnerable ones. Plus my pure EXCITEMENT (and a few updates) for Company Retreat!!! But the bulk of this episode is a very practical look at what's actually working right now on Instagram and Threads—without chasing fast growth or burning yourself out in the process.

This is a practical and honest conversation for Christian authors, coaches, and ministry-minded business owners who want to grow with integrity, steward their energy well, and stay faithful in a hard season. Because WOAH, this year has been a hard one, and I know I'm not the only one.

ALL THE LINKS:

001. Company Retreat (Applications + Early Bird Info)
+ https://dustyhegge.com/company-retreat

002. Book a Strategy Session

+ https://dustyhegge.com/strategy-sessions

003. Follow Me on Instagram
+ https://instagram.com/dustyhegge

004. Read + Message Me on Substack
+ https://dustyhegge.substack.com

IN THIS CONVERSATION:

• Why “messy, unoptimized action” will always beat overthinking and inaction
• What Company Retreat has taught me about failure, timing, and new beginnings
• How economic pressure is changing buying behavior (and what that means for your offers)
• The difference between fast growth and sustainable visibility
• What’s actually working on Threads right now—and why it’s helping Instagram growth
• How to think about Instagram Stories as relationship-building, not visibility
• Why resharing feed posts to Stories often hurts performance (and what to do instead)
• A healthier, more sustainable approach to content creation that doesn’t kill the joy

Kicking off the first Dialogue Session, I'm joined by author Kristen LaValley. We talk about lip color, what she'd add to her squirrel bowl, neurodivergence in the Church, Company Retreat, and all about her new book, Growing Up Saved. We keep it light-hearted, we laugh a lot, and still make space for the deep stuff. Because it ALL has a place here. I hope you enjoy!

ALL THE LINKS:

Pre-order Growing Up Saved

Kristen's website | Kristen on Substack

COMPANY RETREAT: A deep work + deep rest sojourn for the Christian author, business owner, and leader

Dusty's Website

Feeling overwhelmed? Grab your free Action Planner HERE.

Let's work together: https://dustyhegge.com

CHAPTERS:

00:00 Lip Color Confessions
02:56 Wicked Movie Review
05:50 Squirrel Bowl Snacks
08:56 Creative Aspirations
11:47 Daily Routines and Comforts
14:45 Coffee Order Reflections
15:18 The Journey to Becoming an Author
20:38 Growing Up in a Pastor's Home
23:46 The Undoing and Rebuilding of Faith
29:26 Navigating Neurodivergence in Church Settings
33:12 Creating an Abundant Life
37:38 Agency Over Adulthood
39:00 Navigating Faith and Community Expectations
40:42 Nurturing Faith in Children
42:57 The Importance of Agency in Faith Exploration
45:45 Creating Safe Spaces for Questions
47:36 Marketing and Creative Processes
53:45 The Importance of Pre-Orders and Community Support