In the latest episode of Get Vertical!, host Mike McCalley sits down with David Loomis, the Founder and President of Loomis Marketing and author of “Marketing is Everything We Do!”. This candid conversation dives into shaping marketing strategy through the voice of the customer, Loomis’s journey in innovation, the challenges he faced within his own company, and the importance of aligning with one’s mission and vision. Loomis also emphasizes the significance of understanding one’s unique “soul print” and how it drives purpose in both personal and professional realms.