In this episode of After Hours Ecommerce, Sean Clanchy and Sean Fisher delve into the concept of Voice of Customer (VOC) and its critical role in shaping brand strategies.

They discuss how VOC encompasses customer feedback, its importance beyond mere metrics, and how it can drive product development, marketing strategies, and overall business growth. The conversation highlights practical applications of VOC, including leveraging customer insights for advertising, product innovation, and enhancing customer experience.

The hosts also share real-world case studies demonstrating the successful implementation of VOC strategies, emphasising the need for businesses to listen to their customers to thrive in a competitive market.