ITS TIMEEE!...The famous 2 word, fight time phrase of the Octagon. Bruce Buffer explains how he made millions by branding various products just from saying those 2 words! Bruce openly reveals his most coveted values of business marketing, developing the family affair, and the views of the controversial money hiking industry. BUT most importantly....How to monetize your passions to build a multi-product revenue empire that cash's in for a LIFETIME.