The focus of this message was to reach the person who may be about to make a reckless decision that will affect their lives forever.  Balancing the seriousness of the decisions you make and leveraging the people who love you and would be affected by that one split-second decision.  Hitting the heart, hard, and then reinforcing a known message. 

"Buckle up. Save lives. It's important."  

Voice Demo for Falon Ryan, Actress.