Voice Tech & Research with Mike Page | Ep. 130

On today’s show, Sima welcomes Mike Page, the Co-founder and Chief Executive of Phebi, as her guest on the podcast.

The founding story of Phebi

Phebi has been around for a little more than a year and their focus is on the insights industry. Their journey has been around the explosion in voice and voice tech when they saw the whole landscape of how people interact with technology was shifting to voice. That created a wonderful opportunity for insights specialists and researchers. It gave researchers the chance to offer their respondents a better experience while simultaneously creating a richer source of insight for themselves.

Talking versus typing

People talk more naturally than they type, so you tend to get longer, richer answers. The audio can get people used to listening to how people are speaking and not just responding to written word.

Webinars

Phebi started with some webinars with friendly companies, like Askia, which were very well received. Then, a London company wanted to try what Phebi was offering, so they presented at a healthcare research conference, and that was how Phebi really got its start.

They won the innovation award

In January, Phebi went to the IAX Conference and won the innovation award. That was very prestigious for a small company!

Phebi continued to grow

Soon after they won the award in 2020, the world shut down. Since then, things have continued to grow.

Things have taken off

Their message resonated. And the ability to capture non-conscious metrics to use alongside things like text analytics from an audio source that is easy to collect in a self-serve manner, has taken off.

Non-conscious measurement

With non-conscious measurement, you have the potential to pick up more nuanced sentiments and emotions that could not get spotted before. Doing that at scale is much of what Phebi does. Non-conscious measurements can help researchers get to insights quicker and more effectively. It adds the resonance that comes with audio so researchers can capture people’s first sentiments related to a question.

Emotional Resonance Score

The Emotional Resonance Score is one of the things that they provide for comparing things.

Non-conscious measurement is a good predictor

When you use a non-conscious measurement to compare things, it is very good at predicting what people are likely to feel the most passionate about or connected to.

A live setting

They even have some clients who are using Phebi in a live setting, where they are looking at people’s true sentiments and emotions while an interview is in process.

Non-conscious measurement combined with a 3-D transcription

When a non-conscious measurement gets combined with a 3-D transcription, it opens a lot of opportunity for understanding how people feel about something.

Getting better and quicker

At Phebi, they have gotten better and better and quicker and quicker at delivering self-serve tools that will help people extract insights from voice.

Going faster

2020 has allowed them to establish their technology and grow much faster. Now, everything gets done virtually, so their whole adoption process has accelerated.

People don’t always say what they mean

People don’t always say what they mean. So hearing how they say things can be very interesting.

The Phebi portal 

After gaining access to the Phebi portal, you can upload any audio into it. There, everything gets organized. You can then create groups and subgroups to get the emotional scores in all the different sections.

The Phebi plug-in

You will also get the Phebi plug-in to manage the technical aspect of things. It works with all the main survey platforms.

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