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Asian consumers in China, India, and Southeast Asian countries have spearheaded the global adoption of voice. In 2018, iProspect found that 62% of smartphone users in China, India, Indonesia, Japan and Singapore have used voice-activated technology in the last six months. Usage has primarily been driven by the prevalence of inexpensive smartphones in the region, making capabilities like voice search and in-app voice features more accessible to consumers. Specifically, China has emerged as a global voice leader with its major tech companies building out robust smart home device and smartphone lines. Baidu, Alibaba, Xiaomi, and Huawei have launched advanced voice-enabled devices from speakers and phones to even scooters and robotic dogs. As brands plan for growth in markets outside of North America and Europe, Asian countries harbor underexplored opportunities.
Asian consumers in China, India, and Southeast Asian countries have spearheaded the global adoption of voice. In 2018, iProspect found that 62% of smartphone users in China, India, Indonesia, Japan and Singapore have used voice-activated technology in the last six months. Usage has primarily been driven by the prevalence of inexpensive smartphones in the region, making capabilities like voice search and in-app voice features more accessible to consumers. Specifically, China has emerged as a global voice leader with its major tech companies building out robust smart home device and smartphone lines. Baidu, Alibaba, Xiaomi, and Huawei have launched advanced voice-enabled devices from speakers and phones to even scooters and robotic dogs. As brands plan for growth in markets outside of North America and Europe, Asian countries harbor underexplored opportunities.