In this episode of EVOLVE Voices,⁠⁠⁠ Edilsa Bueno⁠ hosts ⁠Madison Lee.

Skincare is an industry where authenticity and trust are everything, and Madison Lee is redefining both with Nemah. As the founder of this science-backed, vegan skincare brand for moms and babies, Madison has built a business grounded in meaningful connections. What started as a personal mission to create safe and effective skincare products has grown into a thriving multi-million-dollar company. Along the way, Madison’s story is filled with unexpected moments of support—from friends helping to fulfill orders to Nemah being featured on Kourtney Kardashian’s Poosh.

Before Nemah, Madison spent years at CAA, where he developed expertise in creator-led growth and digital commerce. Now, as a husband, father of three, marathon runner, and proud business owner, he’s focused on building a brand that’s as much about people as it is about products. With a commitment to transparency, quality, and community, Madison is proving that when you bring people together, you can create something truly special.

Looking ahead, Nemah will expand its body-care line with the launch of its highly anticipated Firming Body Serum in April.

EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.

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