The Web3 Quick Bites

Voices Before Logos: How to Market When No One Knows Your Name


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In the fragmented world of Web3, how do you get noticed when you're just another anonymous founder with a big idea? This episode cuts through the Airdrops and token hype to reveal what actually works for early-stage Web3 builders trying to stand out in a crowded space.

Forget airdrop strategies and influencer partnerships. We dive into the counter-intuitive approach that successful Web3 founders take before their protocols become community darlings.

You'll discover:

  • Why your personal Web3 journey matters more than your tokenomics
  • How to build genuine trust in a space filled with skepticism and rug pulls
  • Simple ways to become a valuable voice in Discord communities before anyone knows your project
  • The community-first approach that creates loyal users before you even launch your testnet
  • Real examples of Web3 founders who built passionate communities from zero without massive treasury funds


Whether you're launching a DeFi protocol, an NFT collection, or a DAO, this episode provides a clear, actionable roadmap for building visibility when you're starting from scratch.

No massive marketing budgets or insider connections required – just authentic strategies that resonate in the decentralized world.

Perfect for: First-time Web3 builders, solo devs, community managers, and anyone looking to grow their project's influence without expensive marketing campaigns or token incentives.

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The Web3 Quick BitesBy Olabisi Adelaja