In this episode of EVOLVE Voices, Mayssa Nasr hosts Ghassan Nawfal to discuss the art of sales in a rapidly evolving world. From cultural nuances in the Middle East to the transformative power of AI and technology, Ghassan shares actionable insights and highlights how personalization and adaptability can redefine success.

"Kids are the best sales people in the world" Ghassan Nawfal

3 pillars to take into consideration when you want to sell to different cultures:

1/ Cultural

2/ Market Dynamics

3/ Product-Marketing Fit

Recommended books:

"Predictive Revenue" by Aaron Ross

"Make your bed" by Admiral William M.

EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.