It seems like nowadays we live in two completely different worlds: our objective material world and the distorted illusion that people on social media have created. It is easy to share achievements, promotions and good things on LinkedIn but whatever happened to balance of content? It's difficult to share failures, bad news and frustrations. When we only post positive things on our social media, we create the illusion of perfection, this can be very dangerous not only because it creates unease on people but also because it creates people and brands that are very difficult to relate and empathize with.

Let's discuss how to create a more authentic brand through the power of empathy and vulnerability.