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This document, likely a newsletter or blog post excerpt, focuses on the state and impact of mobile ordering systems in the restaurant industry, particularly comparing their implementation and widespread adoption in China to their nascent stage in Japan. It examines how mobile ordering, especially the "order outside the store" model popular in China, has revolutionized customer experience, streamlined operations by reducing staff costs and increasing turnover, and provided valuable data for cultivating repeat customers. The text highlights successful Chinese companies like Luckin Coffee and HEYTEA that strategically used mobile ordering for rapid growth and customer loyalty, contrasting their approach with the current, less convenient mobile ordering methods in Japan, which often require separate app downloads and account setups.
By Takefumi MakinoThis document, likely a newsletter or blog post excerpt, focuses on the state and impact of mobile ordering systems in the restaurant industry, particularly comparing their implementation and widespread adoption in China to their nascent stage in Japan. It examines how mobile ordering, especially the "order outside the store" model popular in China, has revolutionized customer experience, streamlined operations by reducing staff costs and increasing turnover, and provided valuable data for cultivating repeat customers. The text highlights successful Chinese companies like Luckin Coffee and HEYTEA that strategically used mobile ordering for rapid growth and customer loyalty, contrasting their approach with the current, less convenient mobile ordering methods in Japan, which often require separate app downloads and account setups.