This source explains the concept of "Wanghong," or Chinese internet celebrities, who act as influencers driving significant online sales. It highlights that unlike traditional celebrities, Wanghong are professionals in specific product categories, building trust with consumers through expertise and perceived honesty. The article details their revenue model based on sales commissions through platforms like Taobao Live and short video apps, noting their extraordinary sales power exemplified by top influencers. Furthermore, it connects this phenomenon to China's historical purchasing habits based on trusted referrals and traces the evolution of these practices into the modern "Wanghong economy." The text concludes by describing the increasing integration of Wanghong strategies into traditional retail, creating a new model where store staff become localized influencers.