This source, an excerpt from a newsletter on Chinese IT, focuses on the rise of live commerce in China, accelerated by the COVID-19 pandemic. It explains how businesses, particularly smaller ones and those in rural areas, turned to live streaming platforms to sell goods when traditional sales channels were disrupted. The text highlights government support for live commerce as a strategy for economic recovery and describes how the model is being adapted beyond retail to include areas like tourism, matchmaking, and entertainment, demonstrating its increasing integration into various aspects of Chinese life.