This source, a newsletter by IT journalist Takemaki Makino, examines the rise of social commerce, specifically in China. It discusses how platforms like Pinduoduo and Yunji, which combine social interaction with online shopping, have achieved significant success and even listed on the U.S. Nasdaq exchange. The newsletter contrasts this model with traditional B2C e-commerce and explores whether social commerce is a uniquely Chinese phenomenon stemming from practices like "weishang" (micro-businesses), or a potential future trend for e-commerce globally. Ultimately, it invites the reader to consider the implications of this evolving retail landscape, particularly for countries like Japan.