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The source, an excerpt from the newsletter "知らなかった!中国ITを深く理解するためのキーワード" by IT journalist Takemi Makino, examines the changing attitudes of China's Z-generation (post-1995) toward purchasing automobiles. It begins by describing the Z-generation as a rational, globally conscious, yet highly connected cohort that is generally resistant to traditional corporate promotion, preferring SNS-driven trends. Although this generation previously showed low interest in cars, the article notes a recent surge in interest driven by the integration of new technologies like autonomous driving, artificial intelligence, and 5G into vehicles, transforming them into "smart devices." This shift aligns with the Z-generation's preference for technology, cutting-edge experiences, and seamless smartphone integration, with many indicating interest in purchasing domestic new-energy vehicles that offer these advanced features. The text also mentions a contributing factor of declining youth population and the rise of shared car services, which paradoxically function as extended test drives leading to ownership.
By Takefumi MakinoThe source, an excerpt from the newsletter "知らなかった!中国ITを深く理解するためのキーワード" by IT journalist Takemi Makino, examines the changing attitudes of China's Z-generation (post-1995) toward purchasing automobiles. It begins by describing the Z-generation as a rational, globally conscious, yet highly connected cohort that is generally resistant to traditional corporate promotion, preferring SNS-driven trends. Although this generation previously showed low interest in cars, the article notes a recent surge in interest driven by the integration of new technologies like autonomous driving, artificial intelligence, and 5G into vehicles, transforming them into "smart devices." This shift aligns with the Z-generation's preference for technology, cutting-edge experiences, and seamless smartphone integration, with many indicating interest in purchasing domestic new-energy vehicles that offer these advanced features. The text also mentions a contributing factor of declining youth population and the rise of shared car services, which paradoxically function as extended test drives leading to ownership.