China Tech & Business Decoded

vol.071:China's Next Normal:Post-COVID Trends


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The provided text, a newsletter column by an IT journalist, offers a retrospective on how the COVID-19 pandemic accelerated and solidified new trends within China's tech and consumer markets one year after the initial containment. It highlights that the shift from face-to-face interaction to non-contact consumer and work styles became permanent, moving beyond emergency measures due to perceived benefits. The article specifically details five significant, entrenched trends: the rise of live commerce platforms like Douyin and Kuaishou; the fierce competition in community group buying (社区団購); the normalization of remote work and, conversely, the return to in-person education; the accelerated craze for blind box figurines (盲盒); and the emergence of the "thirtysomething female boom" in media and consumption. Ultimately, the author suggests that China's experiences serve as a crucial precedent for other nations to build a "new normal" that is more resilient to future infectious disease outbreaks.

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China Tech & Business DecodedBy Takefumi Makino