China Tech & Business Decoded

vol.085:The Billion-Yuan Uniform:JK Uniform


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China's ACGN market is expanding into Sankeng apparel, consisting of JK uniforms, Hanfu, and Lolita fashion. Once a niche cosplay interest, these styles―especially JK uniforms―are now mainstream casual wear. High ARPU and investor interest drive this growing industry.

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China Tech & Business DecodedBy Takefumi Makino