
Sign up to save your podcasts
Or
Brainstorming a waste of time
头脑风暴纯属浪费时间?
suggest显示
professional专业人才
writers 作家
musicians 音乐家
photographers 摄影师
podcasters 播客录制者
unhelpful没有帮助
attest证实
peril危险
awful坏的
collaboration合作
dutiful负责人的
consider…as…认为是
a barrier to…的阻碍
A new report based on a survey of 20,000 creatives from 197 countries suggests that, a majority of these professionals - including writers, musicians, photographers, and podcasters - find that brainstorming is largely unhelpful for solving a creative challenge. The survey, commissioned by the Dutch file-sharing company WeTransfer, attests to the perils of this form of groupthink. "In the creative world we hear an awful lot about collaboration, but it seems that while working together is essential to bring an idea to life, it's not that good for shaping ideas in the first place," notes Rob Alderson, WeTransfer's recently departed editor in chief. WeTransfer's survey suggests that dutiful meetings are a primary creativity killer. More than 40% of respondents now consider "work" - including the administrative tasks required of employees in big corporations - as a barrier to good thinking. "Send people off with the time and space to think properly and the quality of their ideas will probably improve," Alderson says.
新闻来源:ChinaDaily
5
11 ratings
Brainstorming a waste of time
头脑风暴纯属浪费时间?
suggest显示
professional专业人才
writers 作家
musicians 音乐家
photographers 摄影师
podcasters 播客录制者
unhelpful没有帮助
attest证实
peril危险
awful坏的
collaboration合作
dutiful负责人的
consider…as…认为是
a barrier to…的阻碍
A new report based on a survey of 20,000 creatives from 197 countries suggests that, a majority of these professionals - including writers, musicians, photographers, and podcasters - find that brainstorming is largely unhelpful for solving a creative challenge. The survey, commissioned by the Dutch file-sharing company WeTransfer, attests to the perils of this form of groupthink. "In the creative world we hear an awful lot about collaboration, but it seems that while working together is essential to bring an idea to life, it's not that good for shaping ideas in the first place," notes Rob Alderson, WeTransfer's recently departed editor in chief. WeTransfer's survey suggests that dutiful meetings are a primary creativity killer. More than 40% of respondents now consider "work" - including the administrative tasks required of employees in big corporations - as a barrier to good thinking. "Send people off with the time and space to think properly and the quality of their ideas will probably improve," Alderson says.
新闻来源:ChinaDaily