<p>This week we don our Darth Vader mask and travel back to the 2011 Super Bowl to look at the VW commercial that Force-choked all rivals into submission that year. It's a story of great craft around some beloved IP, and a Sophie's choice that would change Super Bowl advertising forever. Presented by <a href='https://gstv.com/tagline'>GSTV</a>.</p>

This week we don our Darth Vader mask and travel back to the 2011 Super Bowl to look at the VW commercial that Force-choked all rivals into submission that year. It's a story of great craft around some beloved IP, and a Sophie's choice that would change Super Bowl advertising forever. Presented by GSTV.

<p>This week we don our Darth Vader mask and travel back to the 2011 Super Bowl to look at the VW commercial that Force-choked all rivals into submission that year. It's a story of great craft around some beloved IP, and a Sophie's choice that would change Super Bowl advertising forever. Presented by <a href="https://gstv.com/tagline" rel="noopener noreferrer">GSTV</a>.</p>

Volkswagen | The Force

The show about great ads, and the people who make them. Clio Awards editor in chief and longtime ad critic Tim Nudd digs into classic commercials and campaigns by talking to the people who made them. Ad nerds, this is the show for you. Presented by GSTV.

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Volkswagen | The Force

Volkswagen | The Force