In this Issue of The Operative Word (#TheOW), Dr Brett Scholz (@brett_scholz) reflects on the power that we hold in conducting health psychology research and he encourages us to consider the role we, as researchers, can play as allies in partnering with community members. We also briefly mention some work done by Dr Britta Wigginton and Dr Jenny Setchell on researchers’ positions as insiders/outsiders: https://doi.org/10.1080/14780887.2016.1183065