This past week, Jaguar decided to release their latest ad – and it seems like they’re in a competition to see who can be the wokest consumer brand out there. 
In this Bud Light 2.0 type of marketing rebrand, Jaguar makes a clear connection to the symbolisms of the LGBTQ ideology… and it seems to be drawing some stark contrasts to a recently launched Volvo ad that has won every heart in America with their narrative on focusing on core human concepts - like raising a family and creating a better life for our children and for their generation.

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