How can conscious consumers help women-owned businesses? Stella McShera explains why she launched equallet (@equallet), a local search-platform to help you connect with Women-Owned Businesses. Discover how equallet supports the growth of every female founder, consumer, or investor, and helps bridge the gender gap in business.

We also discuss how her experience as a mixed-race person has varied from place to place, and how that ultimately led her to get a science degree.

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