This episode is sponsored by The Vacation Rental Formula Business School. Discover more about the VRF B-School: https://www.vacationrentalformula.com/business-school/ Listening to this podcast on the move? Get to the show notes here:  https://www.vacationrentalformula.com/VRS491  Use the Code VRF10 for 10% off tickets to: Scale Rentals Shows (25+ Properties Only) - https://scalerentals.show/attend   Use the Code VRF10 for 10% off tickets to: ShortStayWeek.com - https://shortstayweek.com/tickets/

VRS491 - Expert Advice for Building a Strong Book Direct Strategy For Your Short-Term Rental Business

Heather Bayer, author of Renting Your Recreational Property for Profit, former CEO of a highly successful cottage rental agency, and a popular blogger, hosts the Vacation Rental Success podcast.  With many years experience of owning and managing multiple vacation rental properties, Heather brings her knowledge and views on every aspect of the business, together with interviews with vacation homeowners and industry experts.  Heather has appeared as a guest on CTV Canada, CBC Radio, Rogers TV, and Chex TV and is frequently interviewed on real estate and travel topics by magazines and daily newspapers.

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 This episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business.  Use Code VRF10 for 10% off their Professional and Ultimate yearly plans  > Click here to visit Lodgify.com to start your free trial today  ______________________________________________________________________ There’s been a lot of talk over the airwaves recently about the value of conferences - why we attend them, what makes some more unique than others and what the industry could do differently. It’s a conversation we need to have. Fresh from the VRNation event in Boise, Heather shares her thoughts on the new look for the former Northwest Vacation Rental Professionals(NWVRP) and talks to outgoing President, Brian Olson and the new executive - President Matt Tesdall and Vice President Tera Lorimer. She also explores the innovative platform Scouted.com, which has partnered with VRNation to offer unique local experiences to travelers, and speaks with their CMO, Jess Fuhrman.  ______________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://thrive.vacationrentalformula.com/thrive-live-webinar  Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS559

VRS559 - VRNation Launch: A New Era for NWVRP and Insights from Scouted.com’s CMO

 This episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business.  Use Code VRF10 for 10% off their Professional and Ultimate yearly plans  > Click here to visit Lodgify.com to start your free trial today  ______________________________________________________________________ Trust is the cornerstone of our business.  Owners needs to trust managers and OTAs to market their properties successfully, guests have to trust their hosts to deliver on their promises, and mutual trust underpins the relationships between the community and the short-term rentals that operate in their locales. In this episode Heather delves deep into the concept of trust with Dr. Yoram Solomon, an innovator and globally recognized thought leader. Yoram, celebrated for his extensive work on trust and its pivotal role in organizational success, brings his insights into the vacation rental industry, sharing invaluable strategies to build and maintain trust with guests and property owners alike. He discusses the essential nature of trust in all business interactions and its profound impact on a company’s reputation and operational success. With his rich background in technology, business management, and as a prolific author, he offers practical advice that can be implemented immediately by vacation rental managers. Whether you’re a seasoned vacation rental manager or just starting out, this episode is packed with actionable insights that can help you set your business apart by cultivating a trustworthy brand. Dr. Solomon’s advice will not only help you improve your interactions with guests and owners, but also boost your overall business performance by fostering a culture of trust.  ______________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://thrive.vacationrentalformula.com/thrive-live-webinar  Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS558

VRS558 - Mastering Trust: Strategies for Success in Short-Term Rentals with Yoram Solomon

 This episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business.  Use Code VRF10 for 10% off their Professional and Ultimate yearly plans  > Click here to visit Lodgify.com to start your free trial today  ______________________________________________________________________ Being a property manager is more than just acquiring homes, sourcing guests and creating experiences for them.  It’s about making a mark in the local area and being seen as an effective community partner and advocate. In this episode, Heather is joined by industry veteran, Kirsten King from Curate Telluride, a vacation rental management company with a strong community focus. Kirsten shares her journey from starting Big Sky Vacation Rentals to her current venture, highlighting the challenges and triumphs of running a vacation rental business in small, destination towns. She draws on these experiences to share advice and suggestions for vacation rental managers who want to integrate community-centric practices into their business models. Kirsten talks about the strategic shift in her business approach towards community involvement, partnerships with local non-profits, and how these collaborations make the  guest experiences so much better while contributing to  community well-being. Heather and Kirsten delve into the dynamics of managing vacation rental properties in competitive markets, the role of trust and values in business operations, and the potential impacts of short-term rentals on local communities.  ______________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://thrive.vacationrentalformula.com/thrive-live-webinar  Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS557

VRS557 - Beyond Bookings:  Unlocking the Power of Vacation Rentals for Local Good with Kirsten King

 This episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business.  Use Code VRF10 for 10% off their Professional and Ultimate yearly plans  > Click here to visit Lodgify.com to start your free trial today  ______________________________________________________________________ Getting involved in advocacy means more than just making a token appearance at a council meeting when they are discussing short term rental issues.  It means having a voice and getting a seat at the table.  When Ben Pereira started to build his Yukon-based business, he took this seriously and realized that you have to show up to be heard.  Now, as the Chair of the Housing Committee on Whitehorse City Council, he can make his stakeholders' views known and considered. In this episode, Ben talks about the uniqueness of his business, which involves a wide range of guest personas, from sports teams and adventure seekers to families preparing for imminent childbirth.   It’s a fascinating look into a model of business that requires a good deal of flexibility, tolerance, and empathy.  On top of that, there’s the ever-present threat of regulations, and we hear how Ben uses his position to share the benefits of short-term rentals in his community.  ______________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://thrive.vacationrentalformula.com/thrive-live-webinar  Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS556

VRS556 - Voices from the Yukon:  Ben Pereira’s Pioneering Approach at Neighbourly North

 This episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business.  Use Code VRF10 for 10% off their Professional and Ultimate yearly plans  > Click here to visit Lodgify.com to start your free trial today Today’s guest is on a mission to solve industry- wide problems that few others are prepared to trial. She says it’s for good reason – because they aren’t easy. Undeterred (or just belligerent) Rachel rolls her sleeves up, weighs stinky bins, asks a lot of questions, raises funds and collaborates across the industry to create change. It’s a great story. In 2011, with a very small baby in tow, Rachel started renting her cottage. She ran it for 4 years before she set up New Forest Escapes, partly with the goal of encouraging more people to holiday in the UK, reducing travel emissions and making UK holidays an alternative to overseas family travel. Her experience in sustainable projects and travel over the years makes her uniquely suitable to be leading the way in greener tourism.  We hear how and why she went down the route of gaining B-Corp certification and what she is doing now to ensure those who stay in her properties benefit from the work she’s done. The whole conversation about sustainability is so relevant to the work we’re doing on our THRIVE training system.  In the module on Responsibility there’s a lesson on Environmental Responsibilities, and now I can put the New Forest Escapes website into the Resources section and include information on B-Corp Certification. This is the joy of continuous learning - that it never stops evolving as we come across new things to share.  If you are interested in finding out more about THRIVE, just check below. In the episode, Rachel shares:   Her journey into sustainable rentals   Why you shouldn’t mention the ‘S’ word & the better alternatives   What goes into B-Corp certification   A simple furniture change that will wow your guests (and their feathered friends)   How weighing stinky bins can help change minds   Simple things that make a real difference   Ways to help guests get greener     Links: New Forest Escapes B-Corp Certification Intrepid Travel Exodus Travels Pura Aventura Much Better Adventures Sawday’s THRIVE   ___________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://thrive.vacationrentalformula.com/thrive-live-webinar  Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS555

VRS491 - Expert Advice for Building a Strong Book Direct Strategy For Your Short-Term Rental Business

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