This episode is sponsored by The Vacation Rental Formula Business School. Discover more about the VRF B-School: https://www.vacationrentalformula.com/business-school/ Listening to this podcast on the move? Get to the show notes here:  https://www.vacationrentalformula.com/VRS495

VRS495 - How to Create A Luxury Short-Term Rental Brand with Dr Rachel Gainsbrugh

Heather Bayer, author of Renting Your Recreational Property for Profit, former CEO of a highly successful cottage rental agency, and a popular blogger, hosts the Vacation Rental Success podcast.  With many years experience of owning and managing multiple vacation rental properties, Heather brings her knowledge and views on every aspect of the business, together with interviews with vacation homeowners and industry experts.  Heather has appeared as a guest on CTV Canada, CBC Radio, Rogers TV, and Chex TV and is frequently interviewed on real estate and travel topics by magazines and daily newspapers.

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 This episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business.  Use Code VRF10 for 10% off their Professional and Ultimate yearly plans  > Click here to visit Lodgify.com to start your free trial today  ______________________________________________________________________ In this episode, host Heather Bayer welcomes back Matt Landau, a seasoned mentor and coach in the vacation rental industry. He shares insights from a transformative event he attended in Morocco, which inspired him to rethink traditional conference formats and foster deeper business interactions. The conversation delves into the significant role of retreats in fostering personal growth and professional development. Matt highlights how well-designed, intimate gatherings can spur creativity and innovation, allowing participants to step away from daily routines and reassess their business strategies and life goals. Matt also introduces his new venture, "Here Goes Nothin'," a series of retreats, workshops, and discussions designed to equip business leaders with the tools to navigate the future creatively and courageously. He stresses the importance of taking creative risks and stepping out of comfort zones to propel business success. Additionally, the discussion touches on the concept of experience design, which Matt believes is crucial in planning the customer journey to enhance satisfaction and loyalty, particularly in the vacation rental industry. The episode concludes with Heather and Matt reflecting on the need for continuous innovation and creativity to stay competitive in the rapidly evolving vacation rental market. They encourage listeners to embrace new ideas and approaches, emphasizing the importance of being open to change.  ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://thrive.vacationrentalformula.com/thrive-live-webinar  Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS560

VRS560 - Here Goes Nothin'…Matt Landau on Experiences, Retreats and Memorable Events

 This episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business.  Use Code VRF10 for 10% off their Professional and Ultimate yearly plans  > Click here to visit Lodgify.com to start your free trial today  ______________________________________________________________________ There’s been a lot of talk over the airwaves recently about the value of conferences - why we attend them, what makes some more unique than others and what the industry could do differently. It’s a conversation we need to have. Fresh from the VRNation event in Boise, Heather shares her thoughts on the new look for the former Northwest Vacation Rental Professionals(NWVRP) and talks to outgoing President, Brian Olson and the new executive - President Matt Tesdall and Vice President Tera Lorimer. She also explores the innovative platform Scouted.com, which has partnered with VRNation to offer unique local experiences to travelers, and speaks with their CMO, Jess Fuhrman.  ______________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://thrive.vacationrentalformula.com/thrive-live-webinar  Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS559

VRS559 - VRNation Launch: A New Era for NWVRP and Insights from Scouted.com’s CMO

 This episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business.  Use Code VRF10 for 10% off their Professional and Ultimate yearly plans  > Click here to visit Lodgify.com to start your free trial today  ______________________________________________________________________ Trust is the cornerstone of our business.  Owners needs to trust managers and OTAs to market their properties successfully, guests have to trust their hosts to deliver on their promises, and mutual trust underpins the relationships between the community and the short-term rentals that operate in their locales. In this episode Heather delves deep into the concept of trust with Dr. Yoram Solomon, an innovator and globally recognized thought leader. Yoram, celebrated for his extensive work on trust and its pivotal role in organizational success, brings his insights into the vacation rental industry, sharing invaluable strategies to build and maintain trust with guests and property owners alike. He discusses the essential nature of trust in all business interactions and its profound impact on a company’s reputation and operational success. With his rich background in technology, business management, and as a prolific author, he offers practical advice that can be implemented immediately by vacation rental managers. Whether you’re a seasoned vacation rental manager or just starting out, this episode is packed with actionable insights that can help you set your business apart by cultivating a trustworthy brand. Dr. Solomon’s advice will not only help you improve your interactions with guests and owners, but also boost your overall business performance by fostering a culture of trust.  ______________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://thrive.vacationrentalformula.com/thrive-live-webinar  Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS558

VRS558 - Mastering Trust: Strategies for Success in Short-Term Rentals with Yoram Solomon

 This episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business.  Use Code VRF10 for 10% off their Professional and Ultimate yearly plans  > Click here to visit Lodgify.com to start your free trial today  ______________________________________________________________________ Being a property manager is more than just acquiring homes, sourcing guests and creating experiences for them.  It’s about making a mark in the local area and being seen as an effective community partner and advocate. In this episode, Heather is joined by industry veteran, Kirsten King from Curate Telluride, a vacation rental management company with a strong community focus. Kirsten shares her journey from starting Big Sky Vacation Rentals to her current venture, highlighting the challenges and triumphs of running a vacation rental business in small, destination towns. She draws on these experiences to share advice and suggestions for vacation rental managers who want to integrate community-centric practices into their business models. Kirsten talks about the strategic shift in her business approach towards community involvement, partnerships with local non-profits, and how these collaborations make the  guest experiences so much better while contributing to  community well-being. Heather and Kirsten delve into the dynamics of managing vacation rental properties in competitive markets, the role of trust and values in business operations, and the potential impacts of short-term rentals on local communities.  ______________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://thrive.vacationrentalformula.com/thrive-live-webinar  Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS557

VRS557 - Beyond Bookings:  Unlocking the Power of Vacation Rentals for Local Good with Kirsten King

 This episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business.  Use Code VRF10 for 10% off their Professional and Ultimate yearly plans  > Click here to visit Lodgify.com to start your free trial today  ______________________________________________________________________ Getting involved in advocacy means more than just making a token appearance at a council meeting when they are discussing short term rental issues.  It means having a voice and getting a seat at the table.  When Ben Pereira started to build his Yukon-based business, he took this seriously and realized that you have to show up to be heard.  Now, as the Chair of the Housing Committee on Whitehorse City Council, he can make his stakeholders' views known and considered. In this episode, Ben talks about the uniqueness of his business, which involves a wide range of guest personas, from sports teams and adventure seekers to families preparing for imminent childbirth.   It’s a fascinating look into a model of business that requires a good deal of flexibility, tolerance, and empathy.  On top of that, there’s the ever-present threat of regulations, and we hear how Ben uses his position to share the benefits of short-term rentals in his community.  ______________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://thrive.vacationrentalformula.com/thrive-live-webinar  Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS556

VRS495 - How to Create A Luxury Short-Term Rental Brand with Dr Rachel Gainsbrugh

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