Sarah Hill, CEO and Chief Storyteller at StoryUP, joins Heike and Joel. Virtual reality (VR) and augmented reality (AR) have huge possibilities for reaching consumers. But many marketers still aren’t sure of the best use cases for these tools — or how difficult they are to implement.

Listen as Sarah explains why VR should ultimately be a tool for empathy; how VR should be used for depth, not reach; and what you need to get started inexpensively. She also explains several real-world examples that prove why VR deserves a role in your video and storytelling strategy.

Resources for this episode:

StoryUP's website: http://www.story-up.com/

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