William Rosen is chief executive officer of VSA Partners, the design and brand experience firm known for its work on behalf of clients such as Google, Kimberly-Clark and McDonald’s. As a leader in marketing and brand development, William has been honored more than 300 times with major creative awards around the world, including Lions at the Cannes Lions International Festival of Creativity, Effie Awards, and the Oracle World Retail Award. William has published extensively on branding, marketing, data science and technology in the Harvard Business Review, Wired and Advertising Age, and is co-author of the book The Activation Imperative, which launched as Amazon’s #1 New Release in Business Marketing. William was previously president and chief creative officer of North America for Arc Worldwide, the global marketing company and part of Leo Burnett Worldwide and the Publicis Groupe.